Why Paanch?

The number 5 holds deep meaning for us as a brand. In Urdu, it is called "Paanch" "پانچ" — a word that resonates with cultural, spiritual, and universal symbolism.

Across humanity, 5 is the number of our senses : sight, sound, smell, taste, and touch. The very tools we use to experience the world.

In nature, the five classical elements:  wood, fire, earth, metal, and water. They represent balance and harmony.

In daily life, the five-day workweek structures our routines, emphasizing the number's relevance in modern society.

In numerology, 5 stands for freedom, exploration, and the pursuit of new experiences — values that reflect our brand's spirit of curiosity and movement.

And above all, for us, 5 honors the sacred — the Panjtan Pak (The Five Pure Ones) — a symbol of purity, guidance, and spiritual strength.

5 isn’t just a number. It’s our foundation.